
Not selling. Just getting it right.
Foundations for new businesses. Focus for established ones.
Hourly or project-based advisory for owners who want the business built, run, and positioned the way a buyer would one day value it — whether or not a sale is ever the plan.
Two kinds of owner.
One set of numbers.
Founders setting up a new company who want the structure right from the beginning, and established owners who aren't looking to sell but want more efficiency and profit out of what they've already built.

Build the foundation once.
Entity, books and accounts set up so the numbers are provable from the first month. Pricing and margins modeled before the first invoice. Owner pay, taxes and cash flow planned. And the habits and systems that let the business run without you later — the things that are cheap to do now and expensive to fix in year five.

Run it for profit.
Not just revenue.
A line-by-line look at where the money actually goes, with an accountant's eye: pricing, margins, overhead, customer concentration, owner dependence and the agreements that only exist on a handshake. You get a prioritized plan to make the business more efficient and more profitable — and, as a side effect, worth more if you ever do decide to sell.
Hourly or project-based.
Scoped on the first call.
Hourly
For questions, reviews and working sessions. Billed by the hour, no minimum engagement, stop whenever you have what you need.
Project-based
A fixed scope and a fixed price agreed up front for setups, overhauls and positioning work, so there are no surprises.
The first conversation is free. It sets the scope, and the scope sets the price.

Tell us about the business.
Where it is today and what you want from it. John replies within one business day with a scope and a price.